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Not Letting the Bastards Grind Them Down
There is an increasing feeling of impotence amongst the general public whose carefully organised and legal protests are diffused in a storm of legalities and paper work until they give up out of sheer exhaustion. Occasionally a well designed and carefully organised protest which also captures the attention of the mass media can change the behaviour and the policy of the characterless technocratic- bureaucratic elites. The Telephone Box War, which broke out in Christchurch in October 1988, is a remarkable example of a successful "David versus Goliath" struggle. On one side; the Wizard and a few members of Alfs Imperial Army , on the other; Telecom New Zealand. This massive organisation had recently taken over the telephone operations of the dismantled Government Post Office. The casus belli was the astonishing appearance of pale blue, wooden telephone boxes, which up to then had been painted the traditional red. Wherever The Wizard went he heard shocked comments about the completely pointless and disturbing nature of the change to pale blue. "But what can you do?" everyone was saying.
Avoiding Morality and Reason
It is not often that an opportunity comes along to oppose managerial madness and malevolence without making a moral issue out of it. This nearly always makes things worse and is usually some other bastard's power trip disguised as a "good cause". Professional experts and administrators, are like modern architects and art gallery administrators, they can churn out goobledegook by the ton to demonstrate the philosophical and/or economic rationality of whatever idiotic thing they are doing at the time. Reasoning with them is a complete waste of intellectual effort.
De Gustibus Non Est Disputandum
At the time Telecom first vandalised the old Post Office phone boxes by painting them what became known as "poofy blue", he was writing a weekly column for The Weekend Star. He was therefore able to use his column on October 8th 1988 to announce his intention to carry out historical restoration by direct action in which he would personally paint the phone boxes red again.
Painting the Town Red
He informed the media, who recorded him on Monday morning carefully restoring the phone box to its original beauty, which took about two hours. In a moving ceremony he dedicated his mission to God, Queen and the Red Cross of St. George. That same afternoon the henchmen of Telecom repainted it pale blue.
Before nightfall The Wizard "restored" the box again.
The Red Army is Called to the Colour
![]() The Alfs' magnificent red tunics, now abandoned by regular army efficiency experts in favour of khaki, were a glowing tribute to the colour symbolism linking New Zealand culture with its ancestors and founders.
The People Feel Blue and The Wizard Sees Red
In Christchurch the popular "big red" buses have been "progressively" transformed into hideous, multi-coloured, advertising hoardings which no-one can spot approaching the bus stops. The red post boxes have been carefully camouflaged in trendy, ever-changing, Telecom "corporate colours", presumably so that no-one could find them and notice how many had been withdrawn. At least the fire engines are still fiery red!
Wizard has a Brush with The Law
After one of his daily free speeches in Cathedral Square, the police approached him to warn him that, if he continued, he faced a possible fine as high as 150 dollars for vandalism. The Wizard observed that he was looking forward to defending himelf in a court case in which restoring a phone box to its previous colour was regarded as the same sort of offence as smashing phone box windows, cutting the wires or spraying graffiti. Editorials appeared in The Press and The Christchurch Star which were very critical of the actions and attitudes of Telecom, a newly formed State Owned Enterprise preparing the way for complete privatisation.
Meanwhile in Bangkok
City Council Enters the Fray
Truce!
Meanwhile the Rudolf Steiner School, true to their beliefs in the spiritual importance of colour, conducted their own survey of 385 people. They found only 13% wanted the boxes to be blue, 10% didn't like or use phone boxes, and didn't care what colour they were, and the rest were emphatic in their preference for recognisable and traditional red. However Telecom would not accept these results and waited for their own.
Colour-blind Vandals Strike During Cease Fire
Desperately Seeking Solutions
Comment continued on national television and in the papers over the weekend with The Weekend Star's displaying a front page cartoon of an angry Wizard on top of a phone box brandishing a paint brush under the headline WIZ: NEXT STOP THE BUSES!
Telecom Admits Defeat
"While we have enjoyed the issue and are pleased to be able to respond to the wishes of the community, they are Telecom's phone boxes. The service is an expensive one to provide and maintain and we issue a warning now that the matter is closed." Telecom reluctantly admitted defeat but insisted that the 80 or so phone boxes that had been painted blue should remain so until completely new "safe and functional" pay-phones, they planned to install the following year, were in place. This was something of a surprise to everyone.
War Breaks Out Again
He gave Telecom an ultimatum; either they immediately repaint the blue boxes red, or war would recommence. He swore the paint brush would never sleep in his hand until all the Christchurch phone boxes had returned to the colour the public clearly loved.
City Council Supplies Free Ammunition
Council Bureaucrats Resist Councillors' Decision
Putting in the Boot
Then the adjoining Waimari Council passed a resolution at their meeting informing Telecom that if they did not immediately repaint the boxes on their land red, they would definitely start charging them rent. Meanwhile the newspapers were full of letters most of which were making fun of Telecom and the affair grew from being the talk of the town to being the talk of the nation. A Japanese current affairs program sent a camera team to New Zealand just to film him painting a phonebox. They simply could not believe that any sane man would dare take on a multinational corporation almost single-handed, let alone succeed?
Telecom Surrenders Unconditionally
Magnanimous in victory as he had been courageous in adversity, the Wizard made up with Telecom and accepted "tribute" of one of the two remaining old-fashioned wooden boxes with a pointed roof whose friendly light across the road he could see from his bedroom window at his previous residence. This was to be delivered when the new plastic horrors were installed.
War Looms Again in the South
The Dunedin district manager Mr Jim Williamson said, in The Otago Daily Times, that he was "not about to be drawn into the Wizard's publicity games". However this was exactly what the poor fellow was doing by throwing his weight about and pushing for the arrests of Alfs Imperial Army heroes. Within a few days tempers had cooled and the Militia and Telecom reached an agreement whereby the charges were dropped and the Militia agreed to halt their "restoration" plans since the new plastic booths were about to be installed throughout New Zealand.
Wizard Calls His Mum
Finally, in July 1990, in the presence of the Wizard and "The Red Army", the design classic "K7" iron phone kiosk came back from maintenance and repair and was restored to Victoria Square where to this day it delights the eye of locals and tourists alike.
Catastrophe Narrowly Averted The Wizard was alerted by the manager of the Arts Centre and he prepared for action. Telecom top management, like most large organisations, were completely out of touch with what was going on at "the cutting edge" of their own organisation. As soon as they heard there was a storm brewing they wisely invited the Wizard up to the top floor for tea and bikkies with the chiefs. Common sense and mutual respect won the day. Telecom management found out that they had sold all their old wooden phone boxes to the public whose passion for them was insatiable. They couldn't replace the plastic abomination in the new boulevard with an old box! There were none left! They asked The Wizard very nicely if he was prepared to donate his "tribute" (the old phone box they had promised to give him and which was currently being restored) to the people of Christchurch for erection in Worcester Boulevard. The Wizard, who had been dreaming of having the old box, complete with friendly light, in his garden, choked back his tears of disappointment and agreed.
Unique Memorial
![]() Details of why the wizards are carrying the egg are to be found in "The Stolen Image".
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